Social networks are nowadays an important part of everyone's life. For individuals, they allow them to keep in touch with their loved ones or to meet up with old acquaintances. While for companies and institutions, these social networking platforms, Facebook in particular, allow them to establish quality contact with their customers or users. Specifically for companies, the importance of being active on Facebook is often stressed.
What justifies this? What does a company gain from being active on the platform founded by Mark Zuckerberg?
Facebook activities help to increase awarenessFacebook has more than a billion users worldwide. Reduced to the national scale of France, this number is about 35 million. Thus, according to data revealed by representatives of Facebook France, about 35 million people connect each month. These data reveal to what extent by making yourself known on Facebook, it is possible to reach a large number of people, first as prospects, who can later be converted into customers.
For a company, nothing beats fame. Because it is by being known that companies, institutions, agencies and others are able to get people to use their products or solicit their services.
Facebook is a good way to improve your imageFor a company to be successful, it is important that it has a good image with its employees, partners and suppliers, but also and above all with its customers and prospects. As the world's largest social media, a precursor to the current way most of these platforms operate, and with the largest number of users in comparison to others, Facebook is a channel of choice for achieving this goal. According to data provided by Alexa and SimilarWeb, 1.8 million likes are distributed every day, with people tending to assign likes to publications already liked by one of their friends.
In France, users have an average of 177 friends. If your activities are followed by 100 people for example, having no contact between them, and 70 of them like one of your posts, this includes on average that 70 x 177 will make a good image of you.
And sales go up!Over the past two to three years, several platforms have included sales buttons in their functionalities. You can sell on instagram, Facebook or LinkedIn. By making yourself known on Facebook, and if your posts make a good impression, people will tend to take action and order your products.
Of course, even off-platform selling operations will also be boosted. It's time for you to develop a communication strategy via Facebook!.