The issues surrounding international ecology have been a major part of media narratives and the search for more sustainable markets is visible. But how do these markets adapt to sustainable models? The international trend has been to apply new Earth protection strategies by applying more sustainable and conscious actions that allow for the preservation of nature rather than its destruction.The destructive scenarios we have seen, at times like the fires in the Amazon or in Australia, as well as the great growth of the garbage island, demonstrate the need for better choices to be made to guarantee the future of humanity.The environmental movement is visible, including on the streets, where demonstrations for the protection of the Earth take place, with greater frequency and adherence. Along with these environmental movements, the international markets also choose to launch new forms of consumption, which allow for greater sustainability and thus adapt to the narratives of today. Learn how some of the international markets adapt their actions and their promotion to the ecological currents of our days.
1.sustainable fashionConsumerismhas made the fashion industry one of the most polluting ever and the blame for this market has been intense over the past decade.With highly perishable products, to meet the interests of the consumer, the fashion industry has become harmful to the environment.Today, in the struggle for more conscious production, recyclable materials have reached the world of fashion.
Along with this, new forms of consumption have emerged and it is possible, today, even to wear. The marketing of fashion brands has also begun a visible struggle for the environment and sustainability.
2.An ecological designThe interior
designhas also become, with the logic of consumption, more immediate and perishable. Thus, this market too has been widely accused of harming the environment. Design, however, has done to reverse the trend, not only by reviving old styles, where the recovery of vintage furniture and objects has become fashionable, but also by including recycled or recyclable materials in their creations.
3 Sustainability in craftsmanship The museum arts and crafts have also followed the global line in the fight against pollution and waste.
Among the actions developed by plastic artists is the creation of structures made with garbage or recycled materials, some of which are strategically placed on the streets, where they can have an awareness-raising effect on the population. Several pieces that highlight the need to adopt ecological postures have been adopted by artists around the world, ensuring that the artistic and craft market also occupies a place in the fight for the planet's sustainability.-.