How to create an effective and successful advertising slogan?

Advertising is one of the key factors that determines the success of a brand, it makes it known and widens the perspective of customers by expanding the range of action. Advertising slogans are as necessary as air for a human being, because it is thanks to this phrase/image/motto that advertises a brand, a product, a service, that the customer will be seduced and will have impressed in his mind the product/service that is proposed.

How to create an effective and successful advertising slogan?

Advertising is one of the key factors that determines the success of a brand, it makes it known and widens the perspective of customers by expanding the range of action. Advertising slogans are as necessary as air for a human being, because it is thanks to this phrase/image/motto that advertises a brand, a product, a service, that the customer will be seduced and will have impressed in his mind the product/service that is proposed. There are several methods and rules to make an effective slogan, creativity is an innate gift and if you are not brought to this type of communication, there are many sites that help a lot who does not have experience, just enter a word and automatically generate a short phrase, a practical example are the advertising slogans Shopify, but there are many others online.

From the logo to the slogan: simple, precise and conciseCommunication

for a brand is very important and care must be taken to ensure that an advertising slogan is not ineffective and therefore goes unnoticed, so it must be understood and must strike a chord with customers without provoking adverse reactions.

Except for radio, in all visual contexts, the slogan must go hand in hand with the logo of the brand being advertised, this will help it to be easily recognizable by customers and it will remain better imprinted in the minds of those who watch, read or listen. Its effectiveness is closely linked to the speed of reading and understanding, so it must be precise, simple and concise, must not contain incomprehensible words and must be easy to read. Some practical examples clarify the concept. The Nike brand synthesizes everything in three simple words, Just do it, Rai television also uses a minimum number of words but with great effectiveness, using a very simple slogan: di tutto, di più.

To create a successful slogan you don't have to be a professional writer, all you need is a little creativity and imagination. A passion for puns is also a favourable characteristic for creating effective advertising slogans, otherwise you can rely on sites that generate them automatically, which is a quick and easy solution.

Dare without overdoing it, but never lie!

For any advertising slogan, there is a subtle difference between daring and lying, and you should never cross this imaginary line, otherwise you'll lose the customer's trust and the opposite effect, i.e. lower sales.

To create a successful advertising slogan, you have to dare but never lie. It may not be correct to say that your brand, product or service is the best in the world, the number 1 in the industry, because they are simple standard phrases impossible to prove. This type of slogan is the first step to losing the customer's trust because they feel they are being played. A successful advertising slogan must be direct, truthful, it must exalt without lying, maybe even be funny, only in this way a brand will take off and increase the trust of customers and therefore sales.

Moreover, some successful advertising slogans have even managed to enter the culture and the common language all over the world: what better advertising.